Bill had always been kind on social networks like Facebook and Comments threads on major SEO sites, but I happen to be sitting at my seat at Pubcon 2017 and Bill strolls in and sits in the seat next to me. I rarely am a Fanboy of SEOs but his tenure and passion for the industry were pretty legendary in my mind. This is THE Google Patent Whisperer. He was very kind and even if he noticed my excitement to meet him, he was very humble and gracious. That day was a highlight in my SEO career of people I admire in the industry and in 2022, I still fondly remember the meeting with Bill. I hope you are in a better place Bill, also you must be a giant, as you left some HUGE shoes to fill. Thank you for your years of passion and diligence in this marketing art and I will never forget you, good sir!